The importance of engaging shoppers in traditional retail environments has never been greater. With all the attention paid to and growth of eCommerce, you might ask, how can that be?
Consider the following statistics:
- The Census bureau reports online sales in the US to be $453.5 billion in 2017
- Business Insider predicts US eCommerce sales to grow from 12.7% in 2017 to 17% by 2022
Another important statistic to keep in mind is that if Business Insider’s forecast holds true and 17% of all US retail consumer spending is done online in a few years, that translates into over $3.75 trillion of sales still taking place in traditional retail locations by 2022. No reasonable person would deny the importance of eCommerce, but smart brick-and-mortar retailers and the brands that sell their merchandise within are and will continue to invest in their in-store presence.
Retailers and brands understand the need to create experiences in-store to drive foot traffic while providing consumers a reason to leave their homes, computers and mobile devices to make the trip to stores. In addition, while major retailers want to capture their share of e-commerce business, the sale that takes place in-store can be more profitable than the online purchase while also providing the opportunity for additional items to be added to their basket. Traditional brick-and-mortar retailers and the brands that sell their products aren’t going away. They need and want the kind of innovative and impactful brand, category and department re-inventions that American provides.
American’s retail team is comprised of industry-leading people who have a proven track record of creating effective custom display and fixture programs for retailers and brands alike. We are excited to bring these significant capabilities to you. To learn more about how American Retail can help to achieve your in-store goals and objectives, contact your American representative!