The importance of engaging shoppers in traditional retail environments has never been greater. With all the attention paid to and growth of eCommerce, you might ask, how can that be?
Are promotional items a good marketing investment? Many times, the answer to this question is “no”. This is not because promotional items are ineffective. Quite the opposite is true. Promotional items have one of the lowest costs per impression of any other marketing medium available. However, not every impression is equal.